Have you ever thought about something really deeply and found yourself wondering, “What’s up with that?” When Beyonce first introduced her “alter ego” persona, Sasha Fierce, way back in 2007, I honestly didn’t give it much thought. I figured it was some sort of performance art. What I never really understood was how strongly that persona has come to be identified with Beyonce, the person. Now that she and Jay-Z have their little daughter Ivy Blue (also an unusual name when you think about it) you really stop to think how much Beyonce’s image has changed since her debut album back in the early 2000s. Still, no complaints! We like Beyonce the same as ever.
So, for anyone who hasn’t seen it already, here is the famous video interview in which Beyonce herself seeks to explain who Sasha Fierce is, and when she became her. She talks about the decision to split the alter-self titled album into two parts: one reflecting the serious, softer side of herself and represents her, Beyonce. The other is the alter personality, Sasha Fierce, who is wild and crazy and more sexual.
